Product management

Product management principles

• Part of: Product management collection
• Last reviewed: 28 April 2026
• Owner: Head of Product Management

The 8 principles for how we deliver our best work.

1. Principle 1: Set your vision, mission and strategy
2. Principle 2: Understand your users
3. Principle 3: Be accountable for your outcomes
4. Principle 4: Prioritise with your roadmap
5. Principle 5: Work with your stakeholders
6. Principle 6: Do the hard work with your team
7. Principle 7: Lead with evidence
8. Principle 8: Raise the bar